If you are opening a brand new medical office, you know that its ultimate success depends greatly on the quality of its start. Many new doctors really know their medicine, but they struggle with the business side of their practices. Here are a few practical but essential tips that will help you to get your new medical office of to a good start.

1. Choose your location carefully. You are probably strapped for cash as you get started: which is normal for most new doctors. For this reason, it is a good idea to either join another practice to begin with or, if you are determined to start out on your own, select an office building that houses other doctors.

Networking is a great way to build your patient base: you refer people to the other doctors in your building, and they refer people to you. These more experienced doctors will also be invaluable helps to you in practical matters: pick their brains every chance you can.

2. Surround yourself with great business people. Yes, you need amazing nurses and wonderful medical assistants, but you also need a right-hand person or two to oversee the business end of your practice. Select an office manager who has incredible organizational as well as people skills, and you will be less worried about the handling of your office, and have more time to devote to practicing medicine.


3. Develop a practical infrastructure and take advantage of the latest technologies. You’ll want to set up a fool-proof and user-friendly EMR system to help you keep accurate patient records right from the get-go. You will also need to establish a good medical billing system that will suit your office’s needs. Many new doctors cannot afford an in-house billing specialist, but there are plenty of services available that can handle your billing needs.

4. Market yourself right from the very beginning. Once you have business cards, ask local businesses to display them in places where their customers can pick one up on their way out the door. A direct mail campaign announcing your arrival is also effective: save money by purchasing a demographic-specific list rather than blanketing the neighborhood unnecessarily.

For example, if you are a pediatrician, you won’t want to send a mailer to a household where the residents are all over 18. And don’t forget to host a Grand Opening to help introduce the neighborhood to your new practice.

By remembering to focus on the business end of your practice, you will be able to get your medical office off to a great start.

Prime Clinical Systems, Inc.(http://www.primeclinical.com)With Prime Clinical Systems, you can count on dealing with experienced professionals who truly understand practice and patient data management through EMR.

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